​​​​​​​​​​​​​​​​​​​​​​​​​​​​​10 Reasons to 

Invest in Türkiye​

From a robust, fast-growing economy to world-class talent and lucrative incentives discover what makes Türkiye a uniquely compelling investment destination in the G20

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Success Stories

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​​​​​​​​​Automotive sector giant, the Ford Motor Company is a global company based in Dearborn, Michigan, US. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company, and is pursuing leadership positions in electrification, autonomous vehicles, and mobility solutions. Ford employs approximately 194,000 people worldwide.Ford Otomotiv A.Ş., a publicly held company in which Ford Motor Company and Koç Holding hold equal shares, carries out the production and export of commercial vehicles, as well as the import, sales and after-sales services of Ford brand cars. Ford Otosan, the leader of the Turkish automotive sector, employs over 10,000 employees and operates in three different locations: the Gölcük and Yeniköy factories in Kocaeli, the İnönü factory in Eskişehir, the Spare Part Distribution Center and R&D Center in İstanbul-Sancaktepe. With its staff of over 1,100 R&D engineers, Ford Otosan has one of the largest private sector R&D organizations, and is also the most valuable automotive company in Borsa İstanbul.Ford Otosan was established as Türkiye’s first automotive company in 1959 and manufactured the first Turkish automobile, Anadol, in 1969. It also produced Türkiye’s first domestic diesel engine ERK, in 1986, further reinforcing its position as the leader of the domestic automotive industry in 2009, after becoming the first company to export vehicles from Türkiye to the Americas. The company’s Kocaeli factories enjoy many logistical advantages, including proximity to the sub-industry facilities and having its own port facilities. These advantages ensure low-cost and flexible manufacturing potential, while also enabling the company to execute a large-scale export program. Ford Otosan exports vehicles, parts, and engineering to 94 countries across five continents, and since 2004 it ranks among the three Turkish companies with the highest exports. Moreover, for the last four years, the company has been the export champion of Türkiye and for the last eight years export champion of its sector.Today, with a history of almost 60 years to its name, Ford Otosan is the commercial vehicle production center of Ford Europe with a total production capacity of 455,000 commercial vehicles, 75,000 engines and 140,000 power trains. With its impressive vehicle production capacity, Ford Otosan has the highest installed production capacity in the Turkish automotive sector. Meanwhile, Ford Otosan’s Gölcük factory, which began operations in 2001, is the leading production center for the Ford Transit, as well as the sole production center of the Transit Custom and Tourneo Custom models. Similarly, Ford Otosan’s Yeniköy factory, which was founded in 2014, is the sole production center of the Ford Courier. All engineering activities relating to the Ford’s heavy commercial vehicle segment are carried out by Ford Otosan under the brand Ford Trucks, while the vehicles are produced at the Eskişehir factory and distributed in world markets. The İnönü factory also manufactures engines and powertrains for commercial and heavy commercial vehicles.In 1961, Ford Otosan became the first company in the Turkish automotive sector to initiate an R&D program, one in which it has continued to invest ever since. Ford Otosan now possesses the largest R&D center in the Turkish automotive sector and is the only company in Türkiye that is capable of entirely designing, testing and producing a vehicle from zero, including its engine and internal and external visual designs. In addition to being a global engineering center for Ford’s heavy commercial vehicles and related diesel engine and engine systems, Ford Otosan also operates as a support center for design and engineering of Ford’s light commercial vehicle. The R&D center, established in Sancaktepe in 2014, is currently Türkiye’s largest R&D center located at a single facility.With its 35,000 m² of closed storage area, the Sancaktepe Spare Part Distribution Center is the largest in Türkiye, as well as being, in terms of closed area capacity, Ford’s fourth largest in Europe. The Ford Otosan Spare Part Distribution Center is the main hub, where all of Ford Otosan’s spare parts, marketing, sales and after-sales operations are managed.Ford Otosan also distinguishes itself through its corporate social responsibility awareness activities and helps improve the quality of education by building schools, installing laboratories in vocational schools and providing equipment and scholarships in main regions of its activities. Based on its brand promise, Go Further, Ford Otosan gives its word that it will always think further to develop more stunning products, form a strong business model, and create a better world both for its employees and customers.​​

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​​The Hyundai Motor Company was founded in 1967 and has production plants in South Korea, Türkiye, the US, China, India, the Czech Republic, Russia, and Brazil. Hyundai sells vehicles in almost 200 countries and is the 5th largest carmaker in the world in terms of production and sales.Hyundai first entered Türkiye in 1990. In 1995, following robust demand and high sales, the company established a factory in Izmit and started mass production in July 1997. The plant has an annual production capacity of 245,000 vehicles and is located on 1 million square meters of land in the Alikahya region of the northwestern Anatolian province of Kocaeli. 700,000 square meters is allocated for the factory and 108,000 square meters is devoted to production activities.Hyundai Assan employs more than 2,500 people and manufactures the i10 and i20 hatchback models in its Izmit factory. The company sells these vehicles in the domestic market and also exports to more than 40 countries, including Germany, France, Italy, Spain, and the UK. This factory is Hyundai’s small car production hub for Europe, while also serving the Middle Eastern and African markets and even Australia. The company achieves a total annual export revenue of around EUR 1.5 billion, and the added-value provided by Hyundai Assan to the Turkish economy and the Turkish people is increasing every year.​

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​​​Japan-based Toyota Motor Corporation is one of the leading automakers in the world and, together with its subsidiaries, it produces a full range of models - from compact cars to large trucks. During 2018, global sales of Toyota and Lexus brands, combined with those of Daihatsu and Hino, totaled 10.59 million units on a retail basis. In addition to a number of manufacturing subsidiaries and affiliates, Toyota has 66 manufacturing companies in a total of 29 countries and locations that produce Lexus and Toyota branded vehicles and components. Toyota employs around 365,000 people worldwide on a consolidated basis, and markets vehicles in more than 170 countries and locations.Toyota Motor Manufacturing Türkiye (Toyota Türkiye) is one of Toyota's vehicle production bases in Europe. Located in the northwestern Anatolian province of Sakarya, Toyota Türkiye currently manufactures the C-HR and Corolla models. Since 2002, Toyota Türkiye’s accumulated exports have totaled USD 37 billion. Toyota Türkiye’s cumulative production to date is over 2 million units, and more than 90 percent of its production is allocated for exports to nearly 150 countries. These include Western and Eastern European countries, as well as Middle Eastern, North African, and Central Asian countries and North American countries including the US. Today, with its annual production capacity of 280,000 units, Toyota Türkiye is the largest production plant of Toyota in Europe and is also one of the largest automotive manufacturers and exporters in Türkiye.Türkiye's geographical location with its young, disciplined, and capable workforce, has made the country the right place for Toyota’s investments. Toyota is pleased to have invested in Türkiye and will continue to produce and export high-quality products. The company’s production and number of employees have scaled in line with increasing investments. Toyota Türkiye has invested USD 2.27 billion since its establishment, and currently has over 5,500 employees. 10 percent of the employees speak Japanese, while the majority of the office employees speak English.Toshihiko Kudo, President and CEO of Toyota Türkiye: “We achieved our targets through producing and exporting our high-quality vehicles. We are grateful that we have fruitful years ahead of us to realize our mission, which is to contribute to Turkish society. I thank firstly our employees and suppliers, and all other parties for their contribution to our success. Toyota Türkiye is very happy to contribute to Türkiye through its production and export activities, investments, and the employment opportunities it creates.” Toyota believes a harmonious relationship with the environment, the global economy, the local community, and its stakeholders is the key to achieving long-term stable growth. For this very reason, Toyota continually invests aggressively in next generation technologies to develop automobiles that are greener, safer, and more fun to drive.​

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​​Anadolu Isuzu is one of Türkiye's leading manufacturers in the truck, light truck, midibus, and bus segments. The company was established as a joint venture between Anadolu Group, Isuzu Motors Limited, and Japan-based Itochu Corporation, a global company operating in the field of international trade. With a strong product portfolio, effective after-sales services, and an extensive dealer and service network, Anadolu Isuzu has built a solid position in the commercial vehicle market. Having started the production of trucks, light trucks, and midibuses for the domestic market in the 1980s, the company accelerated its export activities in the 2000s and quickly became Türkiye's leading midibus export brand.Employing 1,636 people, Anadolu Isuzu continues to strengthen its leadership in the sector through technology-driven, sustainability-focused, and R&D-oriented investments. Operating on a 300,000 square meters of site in Çayırova, Kocaeli, the company's production facilities feature an efficient and digital manufacturing infrastructure. As part of its Industry 4.0 vision, Anadolu Isuzu has established a smart factory structure supported by IoT, digital quality control, and digital twin technologies, enabling production processes to be fully traceable and manageable. The company aims to expand connected and digital vehicle technologies through digitalization and smart mobility solutions.Anadolu Isuzu exports to more than 40 countries, primarily in Europe. Adopting a “tailor-made production" approach, the company designs vehicles tailored to specific customer needs and ranks among industry leaders in customer satisfaction thanks to its extensive service network, fast spare parts supply, and strong after-sales services. With a strategic focus on increasing its share in export markets and expanding into new geographies, Anadolu Isuzu took a significant step in 2025 in line with its vision of international growth and sustainable value creation. By acquiring a majority stake in SamAuto, a long-established manufacturer in Uzbekistan, the company realized its first overseas production investment. Through this investment, Anadolu Isuzu aims to make modern transportation solutions more accessible across a wide region covering Central Asia and to build a stronger global production and innovation network, progressing toward becoming a strategic integrated manufacturing hub.R&D is one of the most critical areas strengthening Anadolu Isuzu's competitiveness in both local and international markets. The company develops high-local-content models whose design and intellectual property belong entirely to Anadolu Isuzu. In line with its “Mobility of the Future" vision, the company pursues transformation strategies focused on digitalization and sustainability. By investing in electric vehicle technologies, Anadolu Isuzu aims to offer environmentally friendly transportation solutions both in Türkiye and across its export markets. In this context, the company is developing fully domestically designed and manufactured electric midibus and bus models.Anadolu Isuzu is included in the BIST Sustainability Index. The company demonstrates its commitment to sustainability by being a signatory to international initiatives such as the United Nations Global Compact, the Science Based Targets initiative (SBTi), and Drive to Zero, and by adopting the Task Force on Climate-Related Financial Disclosures (TCFD) framework to support transparency regarding climate-related risks and opportunities. Anadolu Isuzu shares its sustainability activities transparently through its reports and published its first integrated report in compliance with the Turkish Sustainability Reporting Standards (TSRS) in 2025.As one of Türkiye's global players in the commercial vehicle industry, Anadolu Isuzu continues to invest today in the mobility of the future, contributing to the automotive ecosystem with innovative solutions driven by its R&D strength, commitment to sustainable technologies, and customer-oriented engineering approach.​

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