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Hurriyet – IKEA, the Swedish brand opening furniture and home accessories stores all over the world with a franchise system, has set up its fourth store in Türkiye in Bursa. Thus, IKEA has achieved its market penetration objective of '4 stores and 1500 employees in 4 years', in the Turkish market. An investment of approximately $80M has been made for IKEA Bursa, which constitutes the First Phase of Bursa Anatolium Shopping Center.