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Hürriyet - German white goods and home appliances maker BSH’s Turkish office is now running the company’s operations in the Central Asian, Middle Eastern, North African and Near Eastern markets, according to BSH Board Chairman Norbert Klein.
“BSH’s notable success in the Turkish market during the global financial crisis has brought the regional center status to Türkiye. BSH Türkiye now manages a region of 350 million people,” said Klein in a press conference in Istanbul.
The company offers Bosch, Siemens, Profilo and Gaggenau brands in the Turkish market and its Cerkezkoy plant in western Türkiye serves as a supply base for the company’s growing exports. A research and development center and new production lines were added to the facility last year.