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Hurriyet - Toyota’s newly announced investment plans in Türkiye to produce its popular sedan Corolla will help the Japanese car maker recover from a series of crises and disasters it has had to face in the last three years.
The tag lines “Reborn” and “Fun to drive, again” in the ad campaign reflect the new strategy of Toyota, according to CEO Akio Toyoda, speaking to the press at this year’s Tokyo Motor Show in Japan. “The new Corolla is the cornerstone of our new strategy,” said Toyoda about the new sedan, which is to enter production in 2013. “Toyota’s Turkish plant will be used effectively to help the company’s global growth, he said.
The company will begin producing the new Corolla model in its Sakarya plant in northwestern Türkiye in 2013. The plant’s capacity will increase to 210,000 cars per year with the new model. Toyota will invest about EUR 150 million in the plant for the new model, creating 400 new jobs.