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Haberturk – German BSH group, a leading maker of white goods and household appliances in Europe, launched a research and development (R&D) center and new production lines in its Türkiye plant. In line with its 5-year investment plan, BSH invested EUR 50 million to build a new R&D center, upgrade its factory to increase capacity and add small home appliances to its product portfolio. The company plans to invest EUR 300 million in Türkiye over the next 5 years.
“Türkiye is BSH’s third largest market after Germany and China..”, said BSH Türkiye Board Chairman Johannes Narger at the inauguration ceremony of the R&D center. “Türkiye will be receiving a significant portion of BSH’s EUR 450 million annual investment budget..”, he added, highlighting the Türkiye’s important position in the company’s global structuring.